User Experience
Analytics
Peter Drucker said once: You can’t improve what you don’t measure.
Analytics is the key to understand what can be improved and to measure the improvements. You can use analytics to:
- understand your users
- improve your website
- measure the impact of your changes
- make data-driven decisions
Tools for Analytics
There are a lot of tools to help you with analytics:
- Google Analytics: the most popular tool to track your users using quantity business metrics
- Hotjar: to understand how your users interact with your website
- DataDog: to monitor your website performance
- Vercel Analytics: to understand how your users interact with your website ()

Remember to respect the privacy of your users. You must ask for their consent before tracking them. You can use tools like to manage the consent of your users.